How One Call to All

enabled HelloFresh UK to hire 750+ candidates

in just 5 weeks!

Who are HelloFresh?

HelloFresh SE is a German publicly traded meal-kit company based in Berlin, Germany. 

It is the largest meal-kit provider in the United States, and also has operations in Canada, Western Europe, New Zealand, Sweden and Australia. It has been listed on the Frankfurt Stock Exchange since its IPO in November 2017.

The HelloFresh Vision

To provide each and every household in its 9 markets with the opportunity to enjoy wholesome home-cooked meals with no planning, no shopping and no hassle required.

Founded in 2011

Circa 10,000

Production & Fulfilment Worldwide

The Objective

Growth and velocity created massive people requirements

The growth of HelloFresh in recent years has been nothing short of stratospheric.  This growth has also fueled the business’s need to realise smarter, more efficient ways to on board the right people into the business.

With the build of a new site in the UK to service market demand, they needed a solution that truly automated the screening and onboarding process.

Site recruitment and staffing

Nuneaton in the UK was identified as the next centre for their expansion.

 The recruitment of 750+ people under normal circumstances would have been a great enough challenge, but under the constraints of Covid this called for a truly scalable, rapid to deploy and intuitive solution. 

The Solution

  • Quick to Deploy Platform

    HelloFresh’s UK CEO and their Head of People came in contact with One Call to All when reviewing digital solutions that were capable of enabling the recruitment of high volume staff. One Call to All quickly customized and deployed a seamless and fully automated experience to HF from the ground up; application to onboarding - all in less than 2 weeks. Additionally, we ensured that the onboarding experience was delivered in line with all the Covid requirements.

  • Employer Branding & Real Time Candidate Data

    The whole of the candidate experience was built within HelloFresh’s brand guidelines, ensuring the employer brand was “hard wired” into the platform. Additionally, the platform delivered realtime admin panels on the status of all the candidates enabling better strategic decisions and the optimisation of people and resources.

  • Engagement and Ongoing Activation

    The platform is also used to generate greater engagement and activation of the workforce - notifying them of shift changes and changes to working practices in an instant and providing live feedback and confirmations.

‘’We have been impressed at their responsiveness and commercial partnership, and with their products, we successfully landed the biggest talent and employer branding initiative ever in the history of the company.

Thank you and looking forward to more partnerships in the future.”
Marie Helson
People Director - HelloFresh

The Future

We value HelloFresh and love their forward thinking approach to the smart deployment of automated and unified communications.


We are looking further into their business with them to identify opportunities where digital automation and outreach can enrich the experience of their customers and supplier partners at the same time as building brand, delivering rich data points and eliminating operational costs.



If you are looking to transform and grow your business through automation, we are delighted to have a chat with you. 

Book a call below with Chris Smith, the CEO of One Call to All, and get your recruitment game on. 

Or you can call us at +44 203 886 1421.